All locations are now stocked with the latest edition of agelessNB. Our fall issue features Heather Hogan’s cancer journey and her work to end the stigma associated with lung cancer.
Inside, you’ll also find stories about international travel to places few tourists dare to visit, and a personal commentary about life with chronic pain.
Those with subscriptions may notice a change in their deliveries. We have secured a contract with Canada Post for Publication Mail, which means (we hope) quicker service to our subscribers, with every subscription being mailed.
While we enjoyed going door to door over the last four years, and we will miss that personal connection, delivering magazines personally meant a full two to three days of traveling the valley.
We appreciate all of your support over the last four years. We hope to continue to serve our readers to the best of our ability. We know you love us, and that makes us work even harder to please the folks that keep us in the publishing business 🙂
Please note that after four years, we’ve had to increase our magazine subscription prices. You can find the updated prices on our ‘Subscribe to agelessNB’ page here. We are not yet eligible for bulk mailing rates from Canada Post, so each magazine is $2.95 to mail.
Our ‘off the shelf’ newsstand price will remain the same.
Sometimes I am not completely sure where I am going. I know I am not alone. Many have passion, and many of us try to feed it; but sometimes, when we’ve started a journey toward a long-held dream, we tend to second guess ourselves.
I started agelessNB in earnest during the summer of 2011. In December of that year I published the first issue.
In the spring of 2012, we published our second magazine with very few ads. I had a hard time with ad sales that winter. I was concerned I had made a mistake – that my dream wasn’t something others wanted to read or support.
In May of that year I attended the Atlantic Journalism Awards Conference in Fredericton. The guest speaker was the head of one of the largest journalism programs in the country – Ivor Shapiro. After he spoke, I sheepishly introduced myself and handed him a copy of the spring issue. I asked for his honest opinion. He promised he’d read it and send me some feedback. I feared what he would say.
Less than two hours later, he emailed while waiting for his plane to take off from the Halifax airport.
His email lifted my spirits and gave me hope. Since then, that email has been my ‘go-to’ place when magazine pages get a little rumpled.
Here’s an excerpt from the email:
“Hi, Theresa. Congrats on agelessNB.
I believe that the single most important measure of a magazine’s worth and success is the extent to which it shows its heart. The rest – design, editorial mix, freshness – are all important, but not nearly so much as that first principle.
The reader should know WHO the magazine is – should feel it has a soul, not just a brain. So many magazines these days seem to exist merely for pragmatic reasons (making money, above all), manipulating readers and selling them on content by playing on their basest instincts. By contrast, your magazine takes a stance of being a proud and passionate part of its readers’ community, and cares about the people in the stories and the people reading those stories. I imagine readers will respond by returning that warmth. I loved that I could connect with Terry and Susan Hunter via those very home-made slides and their voices by just scanning the QR code.”
Ivor Shapiro is the Chair of the School of Journalism at Ryerson University in Toronto. He’s one of the most respected journalists in our country, and he knows magazines – intimately. He is a former contributing editor of Saturday Night Magazine and former managing editor of Chatelaine magazine. He has written feature articles for those magazines as well as Toronto Life, The Walrus, Maclean’s, Today’s Parent, and The Globe and Mail’s Report on Business Magazine, among others. Ivor has been honoured six times at the National Magazine Awards.
On bad days, I reach for this email to remind me I’m doing something right. And how do I know I’m doing things right? A man who knows the ins and outs of the magazine industry told me so. I wonder if he knows how much he’s supported my little magazine just by sending a few heartfelt words in an email? I really can’t thank him enough.
Bobby Hull knows a lot about hockey, but he also knows a lot about cattle. The NHL legend has raised cattle in New Brunswick for more than 30 years. This summer, agelessNB caught up with Hull to talk hockey and Herefords.